Technical Sales for the Advanced Materials & Manufacturing Sectors
Provider AMRICC Academy
Course description
This two day course is designed for technical sales professionals. This will help to develop the skills needed to communicate, position, and sell complex products and services effectively.
Focusing on advanced materials and manufacturing environments, the course explores how to translate technical detail into clear value propositions, engage with customers confidently, and support commercial discussions without losing technical credibility.
Delegates will learn how to manage internal technical stakeholders and external technical decision makers enabling more effective customer conversations and stronger business outcomes.
By the end of the course, participants will be able to:
- Understand the role of technical sales within engineering and manufacturing organisations
- Communicate complex technical concepts in a clear, customer-focused way
- Identify customer needs and align technical solutions to business value
- Develop compelling value propositions for products and services
- Structure and deliver effective technical presentations and discussions
- Handle common challenges in technical sales conversations (e.g. objections, uncertainty)
- Build confidence in engaging with both technical and non-technical stakeholders
- Technical communication
- Customer engagement
- Value proposition
- Commercial awareness
- Confidence in sales conversations
- Sales professionals new to organisations or technical sales
- Engineers and technical specialists involved in customer-facing or commercial discussions
- Technical professionals transitioning into sales or business development roles
- Application engineers and product specialists supporting customers and proposals
- Business development and sales professionals working with complex technical products or services
- R&D and innovation teams needing to communicate technical value to external stakeholders
- Organisations where engineers are supporting sales, bids, or client engagement
1 day of in person training head at Lucideon's headquarters in Staffordshire, or at a location of your choice.
Lunch and refreshments when onsite at Lucideon.
The next available dates for this course are:
Monday 10th - Tuesday 11th August 2026 at Lucideon Headquarters/AMRICC Centre, Stone, Staffordshire. ST15 0SH.
Contact us if you would like to be added to the waiting list for future dates.