• Understand customer value - Gain deep insights into your customers' needs and expectations.
• Communicate value effectively - Learn to articulate the unique value you deliver to customers.
• Deliver outstanding value - Consistently provide an exceptional customer experience.
• Get paid appropriately - If you're delivering great customer value, you want to be paid what you're worth!

• Effective communication
• Sales
• Effective pricing
• Knowledge and appreciation of value 

If you’re a sales director, sales VP or sales professional who is struggling to communicate your true value to customers or discounting to win, it’s time to shift your focus to the customer's needs. This programme will improve how you showcase your value and how to master the art of value-based selling to drive success to get paid what you're worth. 

There are 18 sessions with videos, mp3, transcripts, tools and action plans. Everything is designed to help you with the "How?" not just the "What?".

The package contains a video, an MP3 file, course notes, a notebook, and an action plan for each session. Additionally, there are downloadable resources of other essential materials and tools available throughout the challenge.